How We All Find Stöf
Distinction is Powerful When it Comes to Searching
When we want to quickly find something online, we ask Google, Yahoo or Bing. Experienced searchers armed with smart phones ask WHAT AND WHERE something is. WHAT AND WHERE are critical. Otherwise, we get answers that are useless.
Being Everywhere is Key to Being Found
Businesses are on the other side of search. For commerce, being found is critical. Fortunately being found turns out to be really simple. You simply need to BE EVERYWHERE PEOPLE LOOK.
We Bring the Two Together
Consider the case of physically finding coffee in Seattle. Where do we look? JUST ABOUT EVERYWHERE. Where do we find it? JUST ABOUT EVERYWHERE. Starbucks has market dominance because people can FIND THEM EVERYWHERE.
Intelligent Netware puts your stöf just about everywhere people look. Before Intelligent Netware, it cost too much to be everywhere. Before, Yelp and paid ads dominated and you were helpless. With us you have an advantage previously out of reach. With us, you can DOMINATE LOCAL search intersections for the cost of electricity. You can be JUST ABOUT EVERYWHERE with hundreds of websites and tens of thousands of pages.
Short-string Searches produce PRECISE but NOT ACCURATE results
It's our Languages' Faults
Search algorithms are fabulously precise. They crunch hundreds of factors to produce a list of recommendations. The problem is they are not always accurate. The issue isn't math. It's our language!
Consider word combinations like 'smelly feet' or 'runny noses'. Short-string search results are kind of like a surgeon making a fabulously precise cut in the wrong location. "Oops, my bad!" Short search results have exponentially increasing error with shorter search strings.
This is exactly why we build clouds of pages around every keyword intersection. SEM - Search Engine Marketing - is like medicine. Outcomes are PROBABILISTIC and not at all DETERMINISTIC. SEM is all about the likelihood of having a closer character match and density than your competition - in the intersection your prospect is looking. Fortunately for everyone, humans learn pretty fast. Each time, we try a longer search string - assisted by machine learning and predictive analytics. Unlike surgery, "Did You Mean?" has fewer consequences!
Search Statistics - Short vs. Long-tail
"We analyzed approximately 1.5 million keywords over a six month period across multiple clients, campaigns, and verticals.
"Long tail keywords were about 66 percent more profitable than the head (shorter) keywords"
Short-tail = Impressions
"0-5 character keywords are, more often than not, too short for advertisers to derive any meaningful intent. As such, they don’t create meaningful impressions, clicks, or conversions for most advertisers.
6-10 character keywords generate a high number of impressions. They don’t, however, generate a proportional number of clicks and conversions. Consumers are entering queries of this length; however, they still aren’t far enough along in the purchase consideration funnel to actually click and convert on paid search ads.
Long-tail = Conversions
"While 26-40 character keywords generate significantly fewer impressions, they are much more efficient than head keywords. Specifically, 11-20 character keywords represented 62 percent of clicks and 62 percent of conversions (a 1-to-1 relationship); whereas, 26-35 character keywords represented 6 percent of clicks and 10 percent of conversions – a 3-to-5 relationship. In other words, the long tail keywords were – ballpark – about 66 percent more profitable than the head keywords."
SOURCE: Search Engine Watch
Long-tail Search Demand
Lizard with a 221 Mile Long Tail
"The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. There’s so much traffic in the tail it is hard to even comprehend. To illustrate, if search were represented by a tiny lizard with a one-inch head, the tail of that lizard would stretch for 221 miles."
"This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic."
Sitemap Evidence is Huge
A sitemap is what the search engines refer to when they 'index' or 'record' all the pages in a website. Most companies have less than 100 pages. Each of our 49 sites START with 140+ pages. That makes a total of 6860 pages (49x140) before any vendors take occupancy. This explains (in part) why we have market dominance.
So You're Super Competitive - for the Cost of a Utility
Consider that a typical web page cost $100 to create and you'll appreciate our investment of over a half a million in technology in each market to help people make better food choices. You get to benefit by being the focus of the choice by simply covering your specific content creation (1 time) and a monthly utility fee (to keep the lights on).
For Predictable Outcomes
And, your content is syndicated across all 49 sites in a geo/market making the opportunity far more valuable than hoping to get a SOCIAL SHARE or a LIKE to link back to your own website. The content we publish has lots of authoritative 'back' links which the search algorithms vount. These add page rank to your own site - lifting it above the crowd - for far less than doing it 'in-house' or 'off-shore'.
49:1 = 8 Forks by 6 Geo/Markets + (1)
With a single website, you can target a narrow set of keywords. At best and with a modest investment, companies might compete with directories like Yellow Pages, or review sites like Yelp by working together in a co-op like Wiki.
By Asking More Powerful Questions
eatStöf™ attacks the visibility challenge from a different point of view. "what would the Internet look like with 'infinite' compute at zero cost?". "What step toward machine learning can we take today that results in delivering healthy choices to discriminating consumers?" "Can we leverage predictive analytics now while we build toward a personalized food recommender, AND scale a 'local' solution into a national sensation?"
Version 8 Births Digital Franchising
We've been building Internet solutions since 1997. For our 8th software iteration, we decided to build on 'economies of scale' rather than clinging to 'optimizing' a small set of pages. Inspired by the Mandelbrot fractal, we innovated a solution that empowers small enterprises with 'digital franchising' and large syndication. The advantage is clearly visible based on valuations by Google, Yahoo and Bing. For restaurateurs and manufacturers, the outcome is FAR MORE FOR FAR LESS. It's actually more than 49 times as powerful!
The Data Demonstrates Disruption
The page rank our subscribers get across the 5600+ pages in each metro market will generally form a scatter plot as shown. The LÄRABAR 'feature' demonstrates high page rank for medium to long tail item searches. We create multiple listings from the 49 websites in each market.
Market Dominance by Displacement
The result is market dominance by displacement of the competition. eatStöf is disruptive technology because we give opportunity for enterprises to do what only large corporations can afford to accomplish - at a fraction of the cost, with quick and dramatic results.