Empowering clients to REACH AND IMPACT GREATER since '97

Why settle for a single website, or a 15% improvement when you can have 100X as much for the same cost?
 
 

The Indexing Truth

  • Typical

Google profits on IMPRESSIONS more than CONVERSIONS from unique CONTENT. The want you to PAY THEM MORE than you do to create targeted content.

Optimized Content

  • Optimized

SEO IMPROVES your outcome temporarily because it's a dog-pile to keep a small amount of relevant content on top.

Disruption by Syndication

  • Syndicated

Web Syndication is a HUGE ADVANTAGE for CONVERSIONS while reducing overall digital marketing costs - or simply re-purposing a campaign.

Typical Website Indexing

  • Typical

Google has 8 data centers in the US. They index only 4% of all on-line content and typically index less than half of the pages in your public website.

% Gain by Optimization

  • Optimized

Search Engine Optimization IMPROVES your odds by a small percentage over those that do not optimize or target.

Dominance by Syndication

  • Syndicated

Web Syndication MULTIPLIES your content uniquely more than 100 times, hugely increasing your indexing and pagerank dominance

Typical Dominator

  • Typical

Van Wagner spends 10x on AdWords than our client Airsign in order to be competitive in short string searches

Optimized Content

  • Optimized

Airsign has page dominance in a highly probable conversion query over Van Wagner tfor 1/10th the expense.

Displacement by Syndication

  • Syndicated

Airsign displaces competitors in all their markets and service verticals at 1/10th the cost using a national syndication built 5 years ago.

 
 

View STRONG EVIDENCE supporting your opportunity

 
 

How We All Find Stöf

Distinction is Powerful When it Comes to Searching

When we want to quickly find something online, we ask Google, Yahoo or Bing. Experienced searchers armed with smart phones ask WHAT AND WHERE something is. WHAT AND WHERE are critical. Otherwise, we get answers that are useless.
 

Being Everywhere is Key to Being Found

Businesses are on the other side of search. For commerce, being found is critical. Fortunately being found turns out to be really simple. You simply need to BE EVERYWHERE PEOPLE LOOK.
 

We Bring the Two Together

Consider the case of physically finding coffee in Seattle. Where do we look?  JUST ABOUT EVERYWHERE. Where do we find it?  JUST ABOUT EVERYWHERE. Starbucks has market dominance because people can FIND THEM EVERYWHERE. 

Intelligent Netware puts your stöf just about everywhere people look. Before Intelligent Netware, it cost too much to be everywhere. Before, Yelp and paid ads dominated and you were helpless. With us you have an advantage previously out of reach. With us, you can DOMINATE LOCAL search intersections for the cost of electricity. You can be JUST ABOUT EVERYWHERE with hundreds of websites and tens of thousands of pages.

Number of websites on the Internet

the point : single websites can not compete with syndicated networks

Short-string Searches produce PRECISE but NOT ACCURATE results

It's our Languages' Faults

Search algorithms are fabulously precise. They crunch hundreds of factors to produce a list of recommendations. The problem is they are not always accurate. The issue isn't math. It's our language!

Consider word combinations like 'smelly feet' or 'runny noses'. Short-string search results are kind of like a surgeon making a fabulously precise cut in the wrong location. "Oops, my bad!" Short search results have exponentially increasing error with shorter search strings.

This is exactly why we build clouds of pages around every keyword intersection. SEM - Search Engine Marketing - is like medicine. Outcomes are PROBABILISTIC and not at all DETERMINISTIC. SEM is all about the likelihood of having a closer character match and density than your competition - in the intersection your prospect is looking. Fortunately for everyone, humans learn pretty fast. Each time, we try a longer search string - assisted by machine learning and predictive analytics. Unlike surgery, "Did You Mean?" has fewer consequences!

 

Search Statistics - Short vs. Long-tail

"We analyzed approximately 1.5 million keywords over a six month period across multiple clients, campaigns, and verticals.
"Long tail keywords were about 66 percent more profitable than the head
(shorter) keywords"

 

Short-tail = Impressions

"0-5 character keywords are, more often than not, too short for advertisers to derive any meaningful intent. As such, they don’t create meaningful impressions, clicks, or conversions for most advertisers.

6-10 character keywords generate a high number of impressions. They don’t, however, generate a proportional number of clicks and conversions. Consumers are entering queries of this length; however, they still aren’t far enough along in the purchase consideration funnel to actually click and convert on paid search ads.

 

Long-tail = Conversions

"While 26-40 character keywords generate significantly fewer impressions, they are much more efficient than head keywords. Specifically, 11-20 character keywords represented 62 percent of clicks and 62 percent of conversions (a 1-to-1 relationship); whereas, 26-35 character keywords represented 6 percent of clicks and 10 percent of conversions – a 3-to-5 relationship. In other words, the long tail keywords were – ballpark – about 66 percent more profitable than the head keywords."

SOURCE: Search Engine Watch

 

Long-tail Search Demand

 

Lizard with a 221 Mile Long Tail

"The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. There’s so much traffic in the tail it is hard to even comprehend. To illustrate, if search were represented by a tiny lizard with a one-inch head, the tail of that lizard would stretch for 221 miles."

"This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic."

 
   SOURCES: Experian and Moz

Sitemap Evidence is Huge

click to view live sitemapA sitemap is what the search engines refer to when they 'index' or 'record' all the pages in a website. Most companies have less than 100 pages. Each of our 49 sites START with 140+ pages. That makes a total of 6860 pages (49x140) before any vendors take occupancy. This explains (in part) why we have market dominance. 

So You're Super Competitive - for the Cost of a Utility

Consider that a typical web page cost $100 to create and you'll appreciate our investment of over a half a million in technology in each market to help people make better food choices. You get to benefit by being the focus of the choice by simply covering your specific content creation (1 time) and a monthly utility fee (to keep the lights on).

For Predictable Outcomes

And, your content is syndicated across all 49 sites in a geo/market making the opportunity far more valuable than hoping to get a SOCIAL SHARE or a LIKE to link back to your own website. The content we publish has lots of authoritative 'back' links which the search algorithms vount. These add page rank to your own site - lifting it above the crowd - for far less than doing it 'in-house' or 'off-shore'.

49:1 = 8 Forks by 6 Geo/Markets + (1)

With a single website, you can target a narrow set of keywords. At best and with a modest investment, companies might compete with directories like Yellow Pages, or review sites like Yelp by working together in a co-op like Wiki.

By Asking More Powerful Questions

eatStöf™ attacks the visibility challenge from a different point of view. "what would the Internet look like with 'infinite' compute at zero cost?". "What step toward machine learning can we take today that results in delivering healthy choices to discriminating consumers?" "Can we leverage predictive analytics now while we build toward a personalized food recommender, AND scale a 'local' solution into a national sensation?"

Version 8 Births Digital Franchising

We've been building Internet solutions since 1997. For our 8th software iteration, we decided to build on 'economies of scale' rather than clinging to 'optimizing' a small set of pages. Inspired by the Mandelbrot fractal, we innovated a solution that empowers small enterprises with 'digital franchising' and large syndication. The advantage is clearly visible based on valuations by Google, Yahoo and Bing. For restaurateurs and manufacturers, the outcome is FAR MORE FOR FAR LESS. It's actually more than 49 times as powerful!

Wellness by Choice Seattle Metro* Brands (7)

(*includes Bellevue, Issaquah, Kirkland, Mercer Island, Newcastle, Redmond, Sammamish, Seattle)

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 Stöf Newcastle SELF
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 Stöf Newcastle STYLE
 Stöf TASTE Newcastle
 Stöf Newcastle TRAVEL
 Stöf Redmond GREEN
 Stöf Redmond HEALTH
 Stöf Redmond HOME
 Stöf Redmond MONEY
 Stöf Redmond FITNESS
 Stöf Redmond NEXT
 Stöf Redmond PETS
 Stöf Redmond SELF
 Stöf Redmond Stöf
 Stöf Redmond STYLE
 Stöf TASTE Redmond
 Stöf Redmond TRAVEL
 Stöf Sammamish GREEN
 Stöf Sammamish HEALTH
 Stöf Sammamish HOME
 Stöf Sammamish MONEY
 Stöf Sammamish FITNESS
 Stöf Sammamish NEXT
 Stöf Sammamish PETS
 Stöf Sammamish SELF
 Stöf Sammamish Stöf
 Stöf Sammamish STYLE
 Stöf TASTE Sammamish
 Stöf Sammamish TRAVEL
 Stöf Seattle
 Stöf Seattle GREEN
 Stöf Seattle HEALTH
 Stöf Seattle HOME
 Stöf Seattle MONEY
 Stöf Seattle FITNESS
 Stöf Seattle NEXT
 Stöf Seattle PETS
 Stöf Seattle SELF
 Stöf Seattle Stöf
 Stöf Seattle STYLE
 Stöf TASTE Seattle
 Stöf Seattle TRAVEL

IN8dna Digital Locations

 IN8dna Bellevue GREEN
 IN8dna Bellevue HEALTH
 IN8dna Bellevue HOME
 IN8dna Bellevue MONEY
 IN8dna Bellevue FITNESS
 IN8dna Bellevue NEXT
 IN8dna Bellevue PETS
 IN8dna Bellevue SELF
 IN8dna Bellevue Stöf
 IN8dna Bellevue STYLE
 IN8dna TASTE Bellevue
 IN8dna Bellevue TRAVEL
 IN8dna Issaquah GREEN
 IN8dna Issaquah HEALTH
 IN8dna Issaquah HOME
 IN8dna Issaquah MONEY
 IN8dna Issaquah FITNESS
 IN8dna Issaquah NEXT
 IN8dna Issaquah PETS
 IN8dna Issaquah SELF
 IN8dna Issaquah Stöf
 IN8dna Issaquah STYLE
 IN8dna TASTE Issaquah
 IN8dna Issaquah TRAVEL
 IN8dna Kirkland GREEN
 IN8dna Kirkland HEALTH
 IN8dna Kirkland HOME
 IN8dna Kirkland MONEY
 IN8dna Kirkland FITNESS
 IN8dna Kirkland NEXT
 IN8dna Kirkland PETS
 IN8dna Kirkland SELF
 IN8dna Kirkland Stöf
 IN8dna Kirkland STYLE
 IN8dna TASTE Kirkland
 IN8dna Kirkland TRAVEL
 IN8dna Mercer Island GREEN
 IN8dna Mercer Island HEALTH
 IN8dna Mercer Island HOME
 IN8dna Mercer Island MONEY
 IN8dna Mercer Island FITNESS
 IN8dna Mercer Island NEXT
 IN8dna Mercer Island PETS
 IN8dna Mercer Island SELF
 IN8dna Mercer Island Stöf
 IN8dna Mercer Island STYLE
 IN8dna TASTE Mercer Island
 IN8dna Mercer Island TRAVEL
 IN8dna Newcastle GREEN
 IN8dna Newcastle HEALTH
 IN8dna Newcastle HOME
 IN8dna Newcastle MONEY
 IN8dna Newcastle FITNESS
 IN8dna Newcastle NEXT
 IN8dna Newcastle PETS
 IN8dna Newcastle SELF
 IN8dna Newcastle Stöf
 IN8dna Newcastle STYLE
 IN8dna TASTE Newcastle
 IN8dna Newcastle TRAVEL
 IN8dna Redmond GREEN
 IN8dna Redmond HEALTH
 IN8dna Redmond HOME
 IN8dna Redmond MONEY
 IN8dna Redmond FITNESS
 IN8dna Redmond NEXT
 IN8dna Redmond PETS
 IN8dna Redmond SELF
 IN8dna Redmond Stöf
 IN8dna Redmond STYLE
 IN8dna TASTE Redmond
 IN8dna Redmond TRAVEL
 IN8dna Sammamish GREEN
 IN8dna Sammamish HEALTH
 IN8dna Sammamish HOME
 IN8dna Sammamish MONEY
 IN8dna Sammamish FITNESS
 IN8dna Sammamish NEXT
 IN8dna Sammamish PETS
 IN8dna Sammamish SELF
 IN8dna Sammamish Stöf
 IN8dna Sammamish STYLE
 IN8dna TASTE Sammamish
 IN8dna Sammamish TRAVEL
 IN8dna Seattle
 IN8dna Seattle GREEN
 IN8dna Seattle HEALTH
 IN8dna Seattle HOME
 IN8dna Seattle MONEY
 IN8dna Seattle FITNESS
 IN8dna Seattle NEXT
 IN8dna Seattle PETS
 IN8dna Seattle SELF
 IN8dna Seattle Stöf
 IN8dna Seattle STYLE
 IN8dna TASTE Seattle
 IN8dna Seattle TRAVEL

 

The Data Demonstrates Disruption

The page rank our subscribers get across the 5600+ pages in each metro market will generally form a scatter plot as shown. The LÄRABAR 'feature' demonstrates high page rank for medium to long tail item searches. We create multiple listings from the 49 websites in each market.

Market Dominance by Displacement

The result is market dominance by displacement of the competition. eatStöf is disruptive technology because we give opportunity for enterprises to do what only large corporations can afford to accomplish - at a fraction of the cost, with quick and dramatic results.

 
 

RLS (Really Local Syndication)

The more people SEE YOU, the

more they get to KNOW YOU to 

TRUST & do BUSINESS WITH YOU

 

We just help that happen faster and greater.